Created by Professional Skateboarder Holly Lyones who is Five Times X Games Athlete, a World Cup Skateboarding Champion, TV Stunt Double and TV Host. She has had her own Signature Shoe with Power Shoes and her own Pro Model Skateboard. In 2006, Holly created SK8*GRL as a way to give back to females of all ages: the youth, teens, adults and mom's who want to skate and participate.

SK8*GRL is about making positive difference that is healthy and fun for ALL females to participate in.

Our mission is to create fun, educational and totally entertaining products and services for girls of all ages. Sports are great way to build self-confidence and teach girls about themselves, what they like and what they want to do with their life. The feeling you get from sports is something that nobody can ever give to you or take away from you.

SK8*GRL is not only a company, but also aspires to be community and place where girls can co-create products that are sold, connect with other like minded girls from around the world, make a difference and inspire each other. We are about creating healthy and positive memories for girls of all ages through skateboard clothes, products, games, camps, clinics, videos, the TV, and so much more.

SK8*GRL is a world where girls can be themselves and shine! We want to open minds to participate in action sports, or maybe SK8*GRL will lead them to be a designer, to play music, to be an entrepreneur, or do whatever their passion may be. We want to remind girls they can do anything they set their mind to and be the best version of them self.

We are all one, and especially now we need to support each other and live well with one another, no matter how different we may seem.

Skateboarding is for everyone. Through camaraderie not competition we can ALL WIN!